Strategic advisory for operators, suppliers, and investors navigating Ireland's new gambling regulatory framework, and the commercial decisions that come with it. Power Room Éire is an Irish gaming consultancy founded by Fiona Power, one of the few Irish gaming consultants working at the intersection of Ireland's evolving regulatory environment and US-scale operator experience. Engagements are senior, confidential, and led by Fiona directly.
Ireland's gambling industry is undergoing its most significant regulatory transformation in decades. The Gambling Regulation Act 2024 introduces a new licensing framework overseen by the Gambling Regulatory Authority of Ireland (GRAI), creating new requirements and obligations for operators active in the Irish market. With licence applications now underway and implementation timelines approaching, operators, suppliers, and industry stakeholders are evaluating what these changes mean for their businesses, operations, and future growth plans. For businesses already operating in Ireland, the focus is on readiness and transition planning. For those considering market entry, the new framework presents both opportunities and complexities that require careful navigation.The question is no longer whether the market is changing. The question is how prepared businesses are to adapt successfully. Power Room Éire helps operators, suppliers, and investors understand the practical implications of regulatory change and develop strategies that align commercial objectives with operational execution.
The GRAI has full licensing and enforcement powers, including the ability to fine operators the greater of 10% of turnover or €20 million. Beyond the financial penalties, the new framework brings a range of new obligations:
For operators already licensed in multiple jurisdictions, the additional compliance burden is real. For those new to the Irish market, the stakes are higher still.
Power Room Éire was founded by Fiona Power, an Irish gaming executive with 18 years of experience spanning Ladbrokes, Paddy Power, and FanDuel, where she built and scaled the US retail sportsbook network across 20+ locations. She is one of the few iGaming launch consultants in Ireland with direct US operator experience at that scale.
That combination is rare. Deep Irish industry roots and fluency in the regulatory and commercial culture here, combined with the operational and commercial discipline of building a regulated sportsbook business at scale in the most competitive market in the world.
Fiona is not a regulatory lawyer and doesn't hold herself out as one. What she brings is commercial and operational clarity, helping operators understand what the new framework means for their business, structure partnerships that work within it, and make smart decisions about market entry or expansion.
Power Room Éire operates virtually and on-site at client premises as needed. There's no fixed office, and that's intentional. Initial consultations take place online, with in-person support available wherever the work requires, including across Dublin and the wider Irish market.
The Gambling Regulation Act 2024 establishes the Gambling Regulatory Authority of Ireland (GRAI) and the new licensing framework. Licence applications are now underway and implementation timelines are approaching — operators active in Ireland (or planning to be) should already be preparing for the new obligations rather than waiting. For a current view on where the framework stands and what it means for your specific business, reach out for a conversation.
Preparation includes understanding the new player-protection obligations (including the National Gambling Exclusion Register, credit card restrictions, and enhanced monitoring), planning for the new industry levy supporting the Social Impact Fund, and getting documentation in order — including the public notice of intent (published at least 28 days before filing) and a full business plan submission. The operational and commercial implications go beyond compliance — partnership structures, market positioning, and customer experience all need to align with the new framework.
No. Power Room Éire is not a regulatory law firm and Fiona does not hold herself out as a regulatory lawyer. What we provide is commercial and operational clarity — helping you understand what the new framework means for your business, how to structure partnerships and operations that work within it, and how to make smart decisions about market entry or expansion. For pure regulatory or legal questions, we'd recommend an Irish gambling regulation specialist firm and are happy to make introductions.
Most Irish gaming consultants come from a legal, regulatory, or technology background. Few have built and scaled a regulated sportsbook business at operator scale — let alone in the most competitive market in the world. That combination of deep Irish roots and US-tested operational discipline is rare, and it's specifically valuable for Irish operators planning growth, partnerships, or market positioning under the new framework. The conversation about Ireland's gambling future shouldn't only be a legal one; the commercial decisions matter just as much.
Operator-grade advisory for iGaming businesses entering new markets, building partnerships, or scaling existing operations.
Read more →Independent advisory built on real operator experience — retail sportsbook build-out, strategy, launch, and ongoing optimisation.
Read more →Former FanDuel executive with 18 years across Ladbrokes, Paddy Power, and FanDuel — and 20+ US retail sportsbooks launched.
Read more →An initial 30-minute conversation, in confidence. We'll discuss your position in the Irish market, the friction points, and whether Power Room Éire is the right fit.
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