Building a sportsbook is not just a software project. It's a commercial, operational, and people challenge — and most of what determines whether it succeeds happens long before the first bet is placed.
Most sportsbook "consultants" in the market come from the technology or vendor side. Power Room Éire is different. This is independent advisory built on real operator experience — the kind that comes from being accountable for results, not just recommending them.
Fiona Power spent 13 years within the Flutter Entertainment group, including Paddy Power and most recently FanDuel, where she led the build-out of their US retail sportsbook network — launching 20+ locations across multiple states and managing the partner strategy that underpinned that growth.
That's not a consulting background. That's an operating background — site selection, venue fit-out, supplier negotiations, compliance coordination, staffing, and go-live execution. Repeatedly, across a multi-state portfolio, during the most competitive period US sports betting has seen.
That experience is now available to operators and partners who need it.
Most advisors hand you a plan and step back. Power Room Éire sits in the gap between the strategy and the result — where the real work happens.
With 18 years of industry experience and a track record of launching and scaling physical sportsbook operations at scale, Fiona brings the kind of execution instinct that doesn't come from a framework.
Whether that means being on the ground at launch, keeping a complex supplier negotiation moving, or acting as a hands-on thinking partner through a critical decision — the support doesn't stop at the slide deck.
A sportsbook consultant helps operators plan, build, launch, and optimise sports betting operations. Depending on the engagement, that might mean advising on commercial strategy, selecting technology and data partners, structuring supplier agreements, managing a launch, or reviewing an existing operation. The best consultants bring real operator experience — not just theoretical frameworks.
Engagements vary depending on scope and structure. Power Room Éire works on project fees, day rates, and retained advisory arrangements. The right model depends on what you need and over what timeframe. Reach out for an initial conversation.
iGaming consulting covers the broader digital gambling sector — online casino, poker, and sports betting as a category. Sportsbook consulting, as practised at Power Room Éire, has a more specific focus on the commercial and operational side of sports betting, including retail and physical sportsbook build-out. We cover both — with additional specialist depth in land-based and retail that few independent advisors can offer. So whether you're building online, retail, or a blended operation, there's relevant experience in the room.
Look for genuine operator credentials, not just vendor or software experience. Someone who has built and launched physical sportsbook locations, managed commercial partnerships, and been accountable for results will give you sharper, more grounded advice than someone coming from the technology side. Physical sportsbook experience in particular is rare — very few independent advisors have it.
An initial 30-minute conversation, in confidence. I'll discuss the brief, the friction, and whether Power Room Éire is the right fit.
Book a Call